How J. Crew, Burberry and TOPSHOP become successful
J. Crew had a good grasp of the key year. For J. Crew CEO Mickey retail Mickey Drexler and the popular girl’s favorite creative director Jenna Lyons, it is to determine the company’s success or failure of the year. Earlier this year, the company sold $ 3 billion to a private equity firm. But stay away from the stock market allows J. Crew by a number of risks from the fashion industry. New York Fashion Week Spring 2012 release quarter, J. Crew presents an unprecedented image to mark the debut of the clothing Lincoln Center. Beyonce and her sister Solange wear the Celebrity Dresses appeared as a guest of the brand. Like J. Crew for the spread of the fire added fuel. The company has opened up the Canadian market this fall and release of its e-commerce site in Europe.Burberry cooperates with social media. Burberry, The British brand has a 155-year history, it is only in the luxury goods industry one step ahead of the competition, but also continue to strive to become a household name. London Fashion Week, Burberry simulcast cooperation with Twitter, so that the public on Face book show live before, you can see this on Twitter every single product release modeling pictures. The audience can also be released in the fashion end, immediately buy some of the designated goods (but only just coat, Celebrity Dresses and handbag).Although most of the working class cannot afford Burberry trench coat, or $ 3,000 a hand-woven bags, the brand quickly responded, is the recent launch of a perfume. It shows also subtly attract ordinary the general public. Burberry Body perfume advertising campaign by the brand creative director Christopher Bailey guide by British actress Rosie Huntington Terri starring benefit from the popular fashion photographer. The ad is now available on YouTube. TOPSHOP store set up global expansion. TOPSHOP is the UK’s largest privately owned clothing retailer with more than 2,500 stores, a step by step complacent to global expansion. TOPSHOP has established a branch in Toronto, Canada, in Chicago’s Michigan Avenue flagship store opened in New York opened another store in remote areas, also opened a new store in Miami. TOPSHOP / TOPSHOP store has entered Brazil and Australia. The new UK flagship store will be opening in London 2012 Olympic Park.However, need to pay close attention to the dealership in Las Vegas. TOPSHOP in this casino $ 10 million investment in March next year, soon to be launched. It will make an investment in the brand further beyond the high-end style, close to the ranks of luxury. In Las Vegas this store will sell a lot of beautiful dresses and Celebrity Dresses. Form a new wave of popularity for those high-rolling gamblers to bring fashion dress.